{"id":55010,"guid":{"rendered":"https:\/\/graf.cat\/?post_type=event&p=55010"},"modified":"2026-02-26T11:48:11","modified_gmt":"2026-02-26T09:48:11","slug":"presentacio-del-llibre-maggi-galaxy-de-miralda-i-stephan-palmie","status":"publish","type":"event","link":"https:\/\/graf.cat\/en\/events\/event\/presentacio-del-llibre-maggi-galaxy-de-miralda-i-stephan-palmie\/","title":{"rendered":"Presentaci\u00f3 del llibre Maggi Galaxy de Miralda i Stephan Palmi\u00e9"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":75,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"event-venues":[],"event-tags":[],"class_list":["post-55010","event","type-event","status-publish","hentry","event-category-altres"],"acf":{"title_ca":"Presentaci\u00f3 del llibre Maggi Galaxy de Miralda i Stephan Palmi\u00e9","title_es":"Presentaci\u00f3n del libro Maggi Galaxy de Miralda y Stephan Palmi\u00e9","title_en":"Book Presentation Maggi Galaxy of Miralda and Stephan Palmi\u00e9","desc_ca":"

Maggi Galaxy<\/strong>\u00a0\u00e9s una publicaci\u00f3 profusament il\u00b7lustrada i de car\u00e0cter interdisciplinari que analitza la dimensi\u00f3 est\u00e8tica, cultural i pol\u00edtica d\u2019un producte extraordin\u00e0riament globalitzat: el cub de brou Maggi.<\/p>\r\n

El llibre amplia el coneixement sobre la seva expansi\u00f3 internacional des d\u2019una perspectiva antropol\u00f2gica, hist\u00f2rica i art\u00edstica, i ofereix una mirada cr\u00edtica sobre la seva pres\u00e8ncia en diversos contextos culturals.<\/p>\r\n

L\u2019obra recorre el proc\u00e9s mitjan\u00e7ant el qual el condiment Maggi va assolir projecci\u00f3 mundial, posa en relleu els seus m\u00faltiples usos locals i examina els sabers generats al voltant del cub, tant com a producte comercial i marca reconeixible, com tamb\u00e9 com a icona cultural.<\/p>\r\n

Entre les q\u00fcestions tractades hi trobem el disseny d\u2019envasos, cartells publicitaris, estrat\u00e8gies de propaganda, tanques publicit\u00e0ries a l\u2019\u00c0frica amb representacions de g\u00e8nere, aix\u00ed com llibres de cuina i tradicions culin\u00e0ries en angl\u00e8s, castell\u00e0, franc\u00e8s i crioll.<\/p>\r\n

Cada cap\u00edtol incorpora treballs fotogr\u00e0fics d\u2019Antoni Miralda, on el cub Maggi apareix integrat com a element compositiu central.<\/p>","desc_es":"

Maggi Galaxy<\/strong>\u00a0es una publicaci\u00f3n profusamente ilustrada y de car\u00e1cter multidisciplinar que analiza la dimensi\u00f3n est\u00e9tica, cultural y pol\u00edtica de un producto sorprendentemente global: el cubo de caldo Maggi.<\/p>\r\n

El libro ampl\u00eda el conocimiento sobre la expansi\u00f3n internacional de este condimento desde perspectivas antropol\u00f3gicas, hist\u00f3ricas y art\u00edsticas, ofreciendo una mirada cr\u00edtica a su presencia en distintos contextos sociales y culturales.<\/p>\r\n

La obra recorre el proceso mediante el cual el sazonador Maggi alcanz\u00f3 relevancia mundial, visibiliza sus m\u00faltiples usos locales y examina los saberes que se han generado en torno al cubo tanto como producto comercial y marca reconocible, como tambi\u00e9n como s\u00edmbolo cultural.<\/p>\r\n

Entre los temas abordados se encuentran el dise\u00f1o de envases, carteles publicitarios, estrategias de propaganda, vallas publicitarias en \u00c1frica con representaciones de g\u00e9nero, as\u00ed como recetarios y tradiciones culinarias en ingl\u00e9s, espa\u00f1ol, franc\u00e9s y criollo.<\/p>\r\n

Cada cap\u00edtulo incorpora trabajos fotogr\u00e1ficos de Antoni Miralda, en los que el cubo Maggi aparece integrado como elemento compositivo central.<\/p>","desc_en":"

Maggi Galaxy<\/strong>\u00a0is a richly illustrated and interdisciplinary publication that examines the aesthetic, cultural and political dimensions of a remarkably global product: the Maggi bouillon cube.<\/p>\r\n

The book expands our understanding of the worldwide circulation of Maggi cubes through anthropological, historical and artistic lenses, offering critical insight into their presence across diverse cultural contexts.<\/p>\r\n

It traces the trajectory through which Maggi seasoning achieved global recognition, highlights its varied local adaptations, and explores the body of knowledge surrounding the cube \u2014 not only as a commercial product and brand, but also as a cultural symbol.<\/p>\r\n

Topics addressed include packaging design, promotional posters, advertising strategies and propaganda, gendered imagery on billboards in Africa, as well as cookbooks and culinary traditions in English, Spanish, French and Creole.<\/p>\r\n

Each chapter is accompanied by photographic works by Antoni Miralda, in which the Maggi cube appears as an integral compositional element.<\/p>","event_category":191,"event_show_only_own_date":false,"_event_confirmed":true,"_event_public":false,"_event_free":true,"_event_price-min":"","_event_price-max":"","_event_web_ca":"","_event_web_es":"","_event_web_en":"","event_contact_email":"","event_apply_email":"","is_online_event":false,"is_art_nou_event":false,"is_bgw_event":false,"date_text":"","register_deadline":null,"altres_organitzadors":""},"abe_event_venue":null,"abe_event_category":"Altres","start":"2026-06-03 12:00:00","end":"2026-06-03 13:30:00","schedule":"once","schedule_meta":"","frequency":1,"all_day":0,"until":"2026-06-03 12:00:00","include":[],"exclude":[],"_links":{"self":[{"href":"https:\/\/graf.cat\/en\/wp-json\/wp\/v2\/events\/55010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/graf.cat\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/graf.cat\/en\/wp-json\/wp\/v2\/types\/event"}],"author":[{"embeddable":true,"href":"https:\/\/graf.cat\/en\/wp-json\/wp\/v2\/users\/75"}],"occurrences":[{"embeddable":true,"href":"https:\/\/graf.cat\/en\/wp-json\/wp\/v2\/events\/55010\/occurrences"}],"acf:term":[{"embeddable":true,"taxonomy":"event-category","href":"https:\/\/graf.cat\/en\/wp-json\/wp\/v2\/event-category\/191"}],"wp:attachment":[{"href":"https:\/\/graf.cat\/en\/wp-json\/wp\/v2\/media?parent=55010"}],"wp:term":[{"taxonomy":"event-venue","embeddable":true,"href":"https:\/\/graf.cat\/en\/wp-json\/wp\/v2\/event-venues?post=55010"},{"taxonomy":"event-tag","embeddable":true,"href":"https:\/\/graf.cat\/en\/wp-json\/wp\/v2\/event-tags?post=55010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}