BGW. FLASH: Extracció. Manolo Sierra

Manolo Sierra (Cádiz, 1973) places himself at the very opposite end of his usual way of working and understanding pictorial activity.
The video presents a painter who appears to be immersed in his creative process, although the content suggests a carefully staged performance. From the very first seconds, there is a noticeable aesthetic construction focused more on the image of the artist than on the authenticity of the creative act. The painter arranges materials, mixes colors, and performs calculated gestures in front of the canvas, yet without showing any real development of the work. The brushstrokes seem choreographed and do not produce any significant changes, indicating that the piece was already defined or completed beforehand.Lighting, music, and camera framing reinforce this theatricality, prioritizing form over substance. Rather than documenting a genuine artistic process, the video functions as an idealized representation of the act of painting, aimed at an imagined audience that values visual appeal over content. In this sense, it moves away from art as an expressive search and approaches advertising aesthetics with a critical undertone.