BGW. FLASH: PI©A$$O TV. Rogelio López Cuenca

In the minicinema space, we present a series of video works by Rogelio López Cuenca (Málaga, 1959) that explore the exploitation of the figure and brand of Picasso. These videos are part of a project exhibited in 2023/24 in differents Spanish museums in the occasion of the Picasso Year celebration. Some issues in relation of this selected videos are: the romantic roots of the myth of the genius and his popularity, the contradictions of the artist around the advertisements and the role of art, the abuse of the Picasso’s name by commercial brands or the use of his name for real estate promotions.